Home > Exponential Technologies > Adidas equips World Cup teams with fitness sensors, scopes out healthcare opportunity

Adidas equips World Cup teams with fitness sensors, scopes out healthcare opportunity

We’ve written about professional sports teams deploying mobile health tracking devices in basketball and cycling. Two years ago, Adidas added professional soccer to their list, and they’ve now equipped 19 teams in the United States and Europe with its miCoach Elite system.

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