Home > Health, Social Media > How to Jump in the Social Media Healthcare bandwagon easily and smoothly

How to Jump in the Social Media Healthcare bandwagon easily and smoothly

     More and more we are hearing about social media and the potential it has on healthcare. A trend has been picking up and many doctors already feel comfortable using these different tools PROPERLY. However, many MDs, Residents and Fellows in training are dubious and hesitant about using social media. I have been an advocate about its potential for several years now and tried to get others involved but with ambiguous success. Examples could be Twitter, Facebook, Google +, Foursquare, and even medical directed social apps like Doximity.

A recent article talks about this, published in the Houston Business Journal, “Houston hospitals, doctors infected by social media” talks about the importance of Social Media in healthcare and why more doctors should be adopting it. Well, for those of you that want to start slowly, for those that are scared about embarking in this area and are hesitant about using facebook or twitter there is a simple answer for you to test drive it. The answer is Yammer.

Yammer is a social platform that allows you create a private social network specifically for your institution, business, clinic etc. All you need is the same domain in the email and off you go. In case this is not possible an external social network is possible. By the way thanks to Nate Osit for recommending it!

An example of a way that I implemented Yammer is as a learning tool. I created a group inside yammer called “Cardiology Lounge” (being a Cardiology Fellow). In this group, residents, fellows, and faculty post questions of interesting cases, ,discussions, pictures, etc. It is creating a learning environment which is fun secondary to the interaction with each other. If you are walking in the hallway you can login to Yammer, check the group and in a few minutes see whats cooking. No useless status updates like we are sometimes exposed in facebook.

In my opinion, if you are new to social media, and want to try it slowly try out yammer. Feel Free to contact me

Twitter @christianassad

E-Mail: chassadk at gmail.com

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Categories: Health, Social Media
  1. May 10, 2012 at 2:56 pm

    Full disclosure: I work for the company I am about to mention. But I hope this doesn’t feel like spam to you!

    QuantiaMD is a web community of validated physicians that provides its members the opportunity to do precisely this. We enable our users to create private groups that are also encrypted and secure. So they can even post HIPPA-sensitive information if they want.

    This also enables them to connect– should they so choose– with other physicians in the QuantiaMD community with whom they may not be already acquainted.

    This is a relatively new offering from us, and not my area of the company. So please don’t ask me what kind of traction we are seeing with it within our community. I honestly have no idea!

  2. May 10, 2012 at 3:42 pm

    Thanks for the info. No I do not consider this spam and thank you for the info. I was in Singularity University in 2011 for Futuremed and I believe I heard people talking about it but did not check it out. Will do so and check it out, who knows may be writing about it also.
    Thanks!

  3. May 10, 2012 at 4:10 pm

    I checked it and signed up. So far it seems very similar to doximity. This seems to be great to get help and opinions from other colleagues far way but for interaction with your group, institution it does not seem to be that intuitive.

    Yammer is extremely easy to use, setup occurs in a heart beat and literally interaction occurs in a matter of minutes if implemented by someone savy with vision.

    • May 14, 2012 at 4:56 pm

      Thanks for your insight! Given the number of physicians that are regular users of QuantiaMD it would behoove us to take your usability observations into account.

      I will pass along your thoughts.

  4. May 27, 2012 at 2:32 pm

    I’m glad to know people are creating tools like these. I will provide both of these tools to clients at my insurance agency. I have quite a few doctors who are clients, as well as ordinary people who are their patients. People want transparency and also forums in which to discuss healthcare and health conditions, and it’s great to know they have options like these.

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